Showing Posts With:

Premiere Of Taste

Agency: Depot
Creative Director: Alexey Fadeev
Creative Director: Anastasia Tretyakova
Art Director: Stas Neretin
Art Director: Nikita Ivanov
Designer: Elena Ratner
Strategic director: Farhad Kuchkarov
Project Manager: Alena Baklikova
CEO: Alexey Andreev
Photographer: Irina Zavyalova
Executive Director: Ksenia Parkhomenko
Location: Russia
Project Type: Produced
Client: Magnit
Product Launch Location: Russia
Packaging Contents: FMCG
Packaging Substrate / Materials: Glass, paper

The tempo of life is increasing. Fast food, fast fashion: these concepts are a clear reflection of contemporary consumer trends. It’s a world without sacred cows, and even premium products need to be adapted to suit modern audiences, their attitudes and current communication channels.

Our brief was to bring the exclusive premium label of the Magnit store chain in line with the idea of ‘fast-luxury’. The Premier of Taste brand conveys the message of a dynamic, exclusive range of selected imported goods spanning various categories. The concept strives to maintain consistency across hundreds of SKUs, without compromising the flexibility needed to deliver the values of respective products.

The hare was chosen to embody the pace of fast-moving consumer goods, its long-held associations with heraldry exuding luxury and refinement. The visual system interacts with the product categories, creating a vibrant, dynamic range. It enabled us to put together an out-of-the-box private label with a unique emotional character, without the need to use the store’s own identity. Our design system clearly reflects the concept of fast-luxury and affordable premium products with dynamically updated range of products.

Our brief task was to bring the exclusive premium label of the store chain in line with the idea of "fast luxury".

3 comments: Premiere Of Taste

  1. DR. JOROMI IS TRULY A POWERFUL MAN. Contacting Dr Joromi is the best thing that has ever happened to me. My husband left me for another woman for the reason which i know nothing about. I tried every means to get him back but to no avail, all my efforts proved abortive. I was even contemplating suicide. On a lucky day when i was browsing the internet, i came across some amazing testimonies about Dr. Joromi on how he has helped a lot of people with his powerful love spells. I contacted him and explained all my problems to him and he assured me that he will help me. He told me what to do and assured me that my man will be back in 12 hours. I obeyed him and followed the instructions and to my Greatest surprise, my man called me in 12 hours time just as Dr. Joromi said. Thank you Dr Joromi. May the good God continue to bless you. If you are in need of help please contact Dr Joromi now on his website: and you can also reach him with his email: and here is his WhatsApp number which you can also use to reach him +2348138695387 Thank you Dr Joromi. Thank you once again

    Hello, I am Theresa Jackson After being in relationship with Mcferson Handerson for 5years, he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of my kids and the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back but I am the type that never believed in spell, I had no choice than to try it, I mailed the spell caster, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened that he wanted me to return to him, that he loves me so much. I was so happy and went to him that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem. His email: or whatssapp +905394479522., you can email him if you need his assistance in your relationship or any other Case. web https:

  3. My name is Jennifer, am feeling so much better now after Dr. Orman healed me of corona virus with the help of a spell. it really hurt to have lost my mother and wife to this virus before meeting this great healer, i am so happy to have survive this deadly virus. A friend of mine Lee from China told me how this great Dr. Orman healed two of his Daughter with a spell, so I decided to contact him immediately for help. I did as he instructed and now am healed completely. What a magnificent experience with Dr Orman. I will not stop sharing these testimonies until each patients recovered. Thanks to the great Dr. Orman for restoring my health. Contact him via: Email> WhatsApp>+905396060968
    He also solve issues listed below
    (2) Do you always have a nightmare?
    (3) Do you want to be promoted in the office?
    (4) Spiritual protection
    (5) Do you want children?
    (6) Do you want to get rich?
    (7) You want your husband / wife to be yours forever?
    (8) Do you need financial assistance?
    (9) Are you cheated and want to Recover lost money?
    (10) Cancer treatment and various diseases
    (11) You want to stop divorce
    (12) Commercial protection
    (13) Looking for a job
    (14) Body care
    (15) Divorce spell. (16)Bring back my Ex.
    If you need to resolve any of these issues today, please contact the solution temple


STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.