Saucha Bodycare

Design: Natalka Dmitrova
Location: Ukraine
Project Type: Produced
Client: Saucha Bodycare
Product Launch Location: United States
Packaging Contents: Body butter
Packaging Substrate / Materials: Glass jar

Saucha is a principle of the yoga sutras, literally translating to ‘purity’, ‘cleanliness’, or ‘freedom from impurities’ in the mind, body, and spirit. The first level of Saucha is the principle of basic hygiene: consuming clean ingredients in foods, products, and environments. By clearing toxicity from your life, you embody Saucha at deeper and deeper levels. Your thoughts, words, and emotions project the cleanliness, purity, and joyfulness that you become internally. The goal is to help people align to their soulful self by using natural, organic, and handcrafted products that don’t break the bank.

What’s Unique?
This is organic body butter, which contains Cocoa Butter. So we decided to create vivid cocoa bean illustrations that would illuminate the power and freshness of nature. Also, we have chosen bright colors and playful style, so the brand feels friendly.