The Little Beast

Agency: Pigeon Studio
Designer: Pavla Chuykina
Designer: Galima Akhmetzyanova
3D: Pavel Gubin
Location: Australia
Project Type: Concept
Packaging Contents: Alcoholic Beverage
Packaging Substrate / Materials: Glass bottle, Plastic

When you’re out for a night on the town with your female besties, that’s the perfect time to indulge in a few (or several!) drinks. Whether you and your best bffs are just blowing off some steam after work, heading out for a “no boys allowed” night of dancing, or celebrating someone’s last days of singledom at a bachelorette party. There are certain parts to it: the time, the place, the company and the drinks and these all comes with appearance of fashion and style. We think there is no place for compromises as Coco Chanel once said: “Keep your head, heels and standards high.”

Coco Chanel and France are highly regarded as iconic style and fashion. French culture overall is something effortless, classic, nonchalant, cool but not arrogant. The language sounds fun. This is how we came up with ‘La Petit Bête’ which means ‘The little beast’ in French. Inspired by classic perfume and make up appearance, The Little Beast comes in two sets of classic drinks: Vodka and Cranberry juice and Tequila and Salt.

Vodka and Cranberry juice are essentials to mix Cosmopolitan cocktail. The origin of the Cosmopolitan is disputed. Some say this drink predates World War II. It was initially called the Vodka Gimlet. A Gimlet was made because of the need of something to well vodka or gin, yet the well liquors were made so poorly. In the ’80s, cranberry juice was added to the basic recipe to make it this pretty drink. Cosmo is to be taken easily sip by sip.

Tequila is another classic drink. To properly take a shot of Tequila, you need salt and tequila, all carried out in a specific order. Lick the salt off of your hand first, drink the shot swiftly.

It’s all that needed for a good mood vibe. To celebrate this special time there must to be a special glass too!