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Atypical Coffee

Agency: Behalf Studio
Creative Director: Giang Nguyen
Designer: Minh Nguyen
Designer: Phong Pham
Producer: Ha Doan
Producer: Linh Duong
Production Company: Hoang Ha Label / QLM Group
Location: Vietnam
Project Type: To be produced in 2021
Client: Atypical Coffee
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing, Foil stamping, HP Indigo technologies

Atypical is a specialty coffee roastery based in Saigon, Vietnam. They offer both retail and wholesale coffee products that combine selected local and imported flavors with a meticulous high-quality brewing method. Their key product, the cold brews (aptly named "Atypical Dose") offer a wide range of flavors and blends, named after neighborhoods of Saigon, for people with all kinds of tastes and preferences.

We created their visual identity, combining the rawness of Saigon street culture with the refinement of the brand's product. Inspired by the facade of the city, Atypical's visual design prominently features a custom typeface inspired by the iconic "Khoan cắt bê-tông" ("Concrete drillers") vandalism.

The main surfaces of the brand's packaging system & collateral feature photographic images of the walls found across Saigon, something that is familiar yet, upon closer inspection, utterly peculiar.

For the cold brew packaging, we feature iconic walls from the neighborhoods that the flavors are named after; and we tell the stories related to those neighborhoods, with the hope to bring the city closer to our drinkers. Utilizing HP Indigo's latest technologies, each label design is transformed into a series of assorted, collage labels that speaks to each individual fragmented perception of the city we inhabit.






6 comments: Atypical Coffee

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    ReplyDelete
    Replies
    1. My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours, my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: urgentspellcast@gmail.com or urgentspellcast@yahoo.com see more reviews about him on his website: https://urgentspellcast.wordpress.com/ WhatsApp: +1 (424) 330-8109

      Delete
  2. Hello to everyone out here, I am here to share the unexpected miracle that happened to me … My name is Susan Christian , I live in London, UK. we got married for more than 9 years and have gotten two kids. thing were going well with us and we are always happy. until one day my husband started to behave in a way i could not understand, i was very confused by the way he treat me and the kids. later that month he did not come home again and he called me that he want a divorce, i asked him what have i done wrong to deserve this from him, all he was saying is that he want a divorce that he hate me and do not want to see me again in his life, i was mad and also frustrated do not know what to do, i was sick for more than 2 weeks because of the divorce. i love him so much he was everything to me without him my life is incomplete. i told my sister and she told me to contact a spell caster, i never believe in all this spell casting of a thing. i just want to try if something will come out of it. i contacted Dr Emu for the return of my husband to me, they told me that my husband have been taken by another woman, that she cast a spell on him that is why he hate me and also want us to divorce. then they told me that they have to cast a spell on him that will make him return to me and the kids, they casted the spell and after 24 hours my husband called me and he told me that i should forgive him, he started to apologize on phone and said that he still love me that he did not know what happen to him that he left me. it was the spell that Dr Emu casted on him that make him come back to me today, me and my family are now happy again today. thank you Dr Emu for what you have done for me i would have been nothing today if not for your great spell. i want you my friends who are passing through all this kind of love problem of getting back their husband, wife , or ex boyfriend and girlfriend to contact Dr Emu , if you need his help you can contact him through his private mail: emutemple@gmail.com or you can contact him through his website https://emutemple.wordpress.com/ fb page Https://web.facebook.com/Emu-Temple-104891335203341

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  3. The best spell caster is Dr Winner thank you Dr Winner for helping me bring back my ex lover back and now we are living good, and he now loves me like never before thank you Dr Winner I'm so grateful Dr contact Dr Winner His Email: Winnersspellcast@gmail.com And you can also reach him on whatsApp +2348138289852 or via his website:https://winnersspellcast.blogspot.com

    ReplyDelete
  4. My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours, my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: urgentspellcast@gmail.com or urgentspellcast@yahoo.com see more reviews about him on his website: https://urgentspellcast.wordpress.com/ WhatsApp: +1 (424) 330-8109

    ReplyDelete
  5. Advice to save your marriage and get your Ex Boyfriend/girlfriend back ,contact drogagalovespell@gmail.com or WhatsApp +2347059387282 for Urgent effective love Spell to get ex lover back or save you marriage fast and his result is 100% guarantee.


    I want to give thanks to Dr Ogaga for bringing back my ex husband. No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Trust is a very dedicated, gifted, and talented person, It was one of the best things I have ever done. My love life was in shambles, I had been through two divorces and was on the brink of a third. I just couldn't face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he brake up with me again. I was confuse and do not no what to do again, rather them to get in contact with Dr Ogaga . He did a love spell that make my husband come back to me. we are now very much happy with our self. Dr Ogaga make him to realize how much we love and need each other. This man is for REAL and for good, he can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counseling, and we’re doing very, very well, in our love life. Contact


    Email: drogagalovespell@gmail.com OR drogagalovespell@yahoo.com

    WhatsApp: +2347059387282

    ReplyDelete

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