Showing Posts With:

Bahlsen Global Relaunch

Agency: Auge Design
Executive Creative Director: Davide Mosconi
Strategy Director: Federica Ariagno
Design Director: Miriam Frescura
Designer: Anna Rodighiero
Project Manager: Martina Delfini
3d Artist: Williams Tattoli
Photographer: The Food Pirate
Location: Italy
Project Type: Produced
Client: Bahlsen
Product Launch Location: Italy
Packaging Contents: Sweet food
Packaging Substrate / Materials: Plastic bag / cardboard
Printing Process: Offset / embossing

The German family enterprise Bahlsen is an international sweet biscuit manufacturer. In Germany Bahlsen is the most successful manufacturer in this market and with the brands BAHLSEN and LEIBNIZ market leader. Also throughout Europe, Bahlsen is one of the most successful sweet biscuit companies. The company’s roots go back to 1889, when Hermann Bahlsen founded the “Hannoversche Cakes-Fabrik H. Bahlsen” and employed ten people. Today, more than 130 years later, the company has an international presence with its biscuits, waffles, chocolate bars and cake, employing 2,750 people, with a turnover of 540 million euros in 2019.

With a bold and innovative legacy from the past, the Brand realized that the current identity and packaging didn’t move with the time anymore having lost a defined personality. They asked us for a revolution, a vision of the Brand 10 years forward but, most of all, they wanted to become an icon.

To be an Icon means to become immediately recognizable, strong and distinctive, something not possible to copy, instead an example of boldness. We decided to emphasized the most crucial element, the blue signature, exploding it on the packaging and to combine it with a multicolor background system that changes with the flavors. Besides the photography of the products had to be iconic as much as the signature, the Bahlsen biscuits are like piece of Art, the result of a detailed work of craftsmanship - that’s the reason we placed them in a central position directly on the signature above a sort of graphic bronze pedestal and all around the packaging we insert a 360° vision of it, the sides on the SOP and the background on the BOP along with a meticulous work of copy and storytelling.

We had to build a complex architecture made of more than 80 products divided in 4 different ranges by keeping coherency regarding the usage of the signature and the Photography but at the same time conferring to each range a specific style and personality. The declination of those elements had also to consider many kind of formats and materials being as iconic and distinctive as flexible and functional.






7 comments: Bahlsen Global Relaunch

  1. I NEED MY EX BACK DESPERATELY EMAIL DR. SAM FOR URGENT AND FAST HELP: SUPREMESPELLCAST@YAHOO.COM

    My name is Shally Mills, i live in UK. My life is back!!! After 2 years of Broken marriage, my husband left me with two kids, I felt like ending it all. I came across several testimonies about this particular spell caster. Some people testified that he brought their Ex lover back, some testified that he restores womb,cure cancer,and other sickness, some testified that he can cast a spell to stop divorce and also How to win lottery so on. It was very amazing, i also come across one particular testimony, it was about a woman called Lisa, she testified about how he brought back her Ex lover in less than 2 days, and at the end of her testimony she dropped his email. After reading all these, I decided to give it a try. In just 48hours, my husband came back to me. We resolved our issues, and we are even happier than ever. Dr.Sam you are a gifted man and i will not stop publishing him because he is a wonderful man. If you have a problem and you are looking for a real and genuine spell caster, Try him anytime, he is the answer to your problems.

    E-mail:: (Supremespellcast@gmail.com OR Supremespellcast@yahoo.com) WhatApp Him + 1 (631) 320-5873‬.
    Via big sit: ‬His Blog::  https://supremespellcast.blogspot.com/
    Page: https://www.facebook.com/supremespellcast.12

    ReplyDelete
    Replies
    1. My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours, my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: urgentspellcast@gmail.com or urgentspellcast@yahoo.com see more reviews about him on his website: https://urgentspellcast.wordpress.com/ WhatsApp: +1 (424) 330-8109

      Delete
  2. Hello to everyone out here, I am here to share the unexpected miracle that happened to me … My name is Susan Christian , I live in London, UK. we got married for more than 9 years and have gotten two kids. thing were going well with us and we are always happy. until one day my husband started to behave in a way i could not understand, i was very confused by the way he treat me and the kids. later that month he did not come home again and he called me that he want a divorce, i asked him what have i done wrong to deserve this from him, all he was saying is that he want a divorce that he hate me and do not want to see me again in his life, i was mad and also frustrated do not know what to do, i was sick for more than 2 weeks because of the divorce. i love him so much he was everything to me without him my life is incomplete. i told my sister and she told me to contact a spell caster, i never believe in all this spell casting of a thing. i just want to try if something will come out of it. i contacted Dr Emu for the return of my husband to me, they told me that my husband have been taken by another woman, that she cast a spell on him that is why he hate me and also want us to divorce. then they told me that they have to cast a spell on him that will make him return to me and the kids, they casted the spell and after 24 hours my husband called me and he told me that i should forgive him, he started to apologize on phone and said that he still love me that he did not know what happen to him that he left me. it was the spell that Dr Emu casted on him that make him come back to me today, me and my family are now happy again today. thank you Dr Emu for what you have done for me i would have been nothing today if not for your great spell. i want you my friends who are passing through all this kind of love problem of getting back their husband, wife , or ex boyfriend and girlfriend to contact Dr Emu , if you need his help you can contact him through his private mail: emutemple@gmail.com or you can contact him through his website https://emutemple.wordpress.com/ fb page Https://web.facebook.com/Emu-Temple-104891335203341

    ReplyDelete
  3. The best spell caster is Dr Winner thank you Dr Winner for helping me bring back my ex lover back and now we are living good, and he now loves me like never before thank you Dr Winner I'm so grateful Dr contact Dr Winner His Email: Winnersspellcast@gmail.com And you can also reach him on whatsApp +2348138289852 or via his website:https://winnersspellcast.blogspot.com

    ReplyDelete
  4. My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours, my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: urgentspellcast@gmail.com or urgentspellcast@yahoo.com see more reviews about him on his website: https://urgentspellcast.wordpress.com/ WhatsApp: +1 (424) 330-8109

    ReplyDelete
  5. Advice to save your marriage and get your Ex Boyfriend/girlfriend back ,contact drogagalovespell@gmail.com or WhatsApp +2347059387282 for Urgent effective love Spell to get ex lover back or save you marriage fast and his result is 100% guarantee.


    I want to give thanks to Dr Ogaga for bringing back my ex husband. No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Trust is a very dedicated, gifted, and talented person, It was one of the best things I have ever done. My love life was in shambles, I had been through two divorces and was on the brink of a third. I just couldn't face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he brake up with me again. I was confuse and do not no what to do again, rather them to get in contact with Dr Ogaga . He did a love spell that make my husband come back to me. we are now very much happy with our self. Dr Ogaga make him to realize how much we love and need each other. This man is for REAL and for good, he can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counseling, and we’re doing very, very well, in our love life. Contact


    Email: drogagalovespell@gmail.com OR drogagalovespell@yahoo.com

    WhatsApp: +2347059387282

    ReplyDelete
  6. Solution to your lost love - If you have, problems like separation with your partner a divorce, remarriage, etc then you don't have to lose hope over what has happened we can help you get back your lost love...Steven can solve all the problem TEXT OR CALL NOW Email him also on Drstevenspell@outlook. Com/ call or WhatsApp +2347055392475

    ReplyDelete

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.