Hannari Kyo-Amanatto

Designer: Yosuke Inui
Botanical illustrator: Masaki Higuchi
Location: Japan
Project Type: Produced
Client: SEIKO TRADING CO., LTD.
Product Launch Location: Japan
Packaging Contents: Candy
Packaging Substrate / Materials: Paper
Printing Process: Offset

Amanatto is a Japanese confectionery that is made from natural ingredients cooked simply with sugar.

Illustrator Masaki Higuchi draw a fine botanical illustrations of those ingredients with line drawings. The beans, nuts, etc., are drawn thoroughly and realistically. We made a gradiated colors and repetition patterns using his drawings, to express natural ingredients. The item name and some information are placed in the child-holding frame, which is a traditional Japanese design. We designed these packages with Japanese gorgeousness and expressing the goodness of the ingredients.