Showing Posts With:

JOYCO

Agency: Backbone Branding
Creative Director: Stepan Azaryan
Illustrator: Elina Barseghyan
Photos: Backbone Branding and Suren Manvelyan
Location: Armenia
Project Type: Redesign
Client: JOYCO
Packaging Contents: Chocolate
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The Client approached us to do the redesign for one of their well-known and successful products: Joyco dragee line

It had to comply with delicate rules of rebranding because the product was already in the market for years and was greatly acknowledged by the customer due to its high quality. However, the branding of the product contradicted the rules of classic branding.

The conditions for redesign were restricted as we had to maintain the pose of the characters’ face, the position of the body and its facet in order to keep it as identifiable with its already known and perceived character, as possible. Moreover, there were technical limitations related to dieline, which was not subject to change.

Taking into account everything we had to transform the characters so that customers would immediately recognize them and have an association of quality improvement without the sense of alienation.

On the other hand, we had the challenge to make it brand-oriented.

Initially, the packaging of the product hadn’t any details emphasizing the affiliation with the brand: there were no clear indications of product type, and the logo was on the backside of the packaging.

We made it brand-oriented and inserted brand belonging into packaging by clearly showing the brand, product type, and logo with the chocolate association, all of which are crucial for brand positioning and promotion.

Moreover, we altered the lifeless flat 2D design with more lively 3D illustrations, added texture and softness to the hair of characters by making them look like soft toys, which creates strong engagement and emotional connection.





15 comments: JOYCO

  1. Replies
    1. My name is Ruth Lilian I base in Canada I want to share my wonderful testimony on how I got my ex-lover back, who sworn to be with me until when he left me for another woman for no reason and I try to make things work for both of us yet things were getting worse and I love him so much and there is nothing I could do to get my ex back until I met a testimony shared by Jenny Charles from USA on the internet talking about a powerful spell caster who brought his ex lover back within 48 hours and I decide to give it a try and to my greatest surprise he also did it for me just as he did for Jenny Charles and I have a lot of people complaining of fake spell caster but this one I met was a real spell caster who helped me to solve my problem I had no solution too, I introduced many of my best friends that have a similar problems, and their problem were solved with the help of the great Priest Elijah. they got back their ex within 48 hours. I am so happy that my ex is back to me again, and the most surprise, is that our love is very strong, every day is happiness and joy. and There is nothing like being with the man you love. I am so happy my love is back to me with the help of Priest Elijah. If you have a similar problem I will advise you to contact him. He is there to help you and put a smile on your face as he did to me and others. you can contact him via email
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      Delete
  2. I feel so blessed again in my marriage after PRIEST OSAS brought back my husband that separated with me for good 3 months. ANNY ROBERT by name from California. Even though I have mouths all over my body, it won't be enough to thank PRIEST OSAS for his help in my life. My husband separated with me for 3 months and has been in pain and agony without him. So, I searched for help everywhere but nothing worked out not until I meant PRIEST OSAS who I contacted online. I explained my situation to him and he promised that my husband will get back to me within 24 to 48 hours so that my heart still beats for him. I believed in him and he prepared a spell for me and my husband called me exactly when PRIEST OSAS said. He pleaded and said he needs me back and now we are living happily again for the past 9 months. Everyone out there reading my article that needs help should contact him... Email: Unsurpassed.solution@gmail.com or WhatsApp him : +1(419)359-4367
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  4. HOW TO GET YOUR EX LOVER BACK
    Thank you Dr Omokpo, You helped me to restore peace back into my broken home with your spell casting power my broken marriage is restored back to happiness. When I thought my husband was gone forever you brought him back to me and my kids again. My husband was in the arms of another woman. They almost got married but with your help. Now my husband is back and he now stays at home caring for the children as we used to be when we got married early back in those years. If anyone has any relationship broken marriage or health issue kindly reach this great man to help you get the problem solve and to get them restored back in happiness: dromokpo@gmail.com

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  5. GET YOUR EX LOVER BACK.

    This is my testimony of life that I will tell everyone. I have been married for 25 years Another woman had a spell to get me away from my lover, My husband left me and the children and we suffered for 2 years until I saw post about where this man Dr Omokpo has helped so many people recover their broken marriages and relationships to get their ex lovers back.
    I decided to give him a message about my family and how my husband left me for him to help me bring back my loving husband home, This great man told me what to do and I followed him as he instructed. After 48 hours, as he told me, I saw a car enter the compound. I was shocked when I saw my husband. As I share my testimony with you my husband came back to me and the kids and that's why I'm happy to put all of you in the same situations to meet this man for solutions to your problem and bring your lover back to you and mend your broken marriage or your relationship restored back to happiness as you wished. Contact this great man on: dromokpo@gmail.com

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  6. GET YOUR EX LOVER BACK OR YOUR BROKEN RELATIONSHIP OR MARRIAGE RESTORED BACK.

    Greatest things I have ever experienced in my life and my broken marriage. and I saw a wonderful testimony of Lisa on a psychic page about the good works of Dr Omokpo. I never believed it, because I have never heard anything about such a miracle before. Nobody would have been able to convince me about it not until dromokpo@gmail.com did a marvelous work for me that restored my broken marriage by getting my husband back to me and leaving the other woman he wanted to marry. as his new wife after fixing their wedding date. I was truly shocked when my husband knelt down pleading for forgiveness for me to accept him back. I am really short of words to use to show my appreciation to Dr Omokpo For his a God sent to me and my Entire family for divine restoration of my marriage. Contact him now for any kind of help via email: dromokpo@gmail.com

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  8. Life has not been easy with me after my marriage was broken when my husband filled for a divorced but I thank God for using LORD ZAKUZA who's like a God on Earth to get my broken marriage restored with his powerful spell. I suffered for depression for 6 months but today, I am so happy for getting to know LORD ZAKUZA for his spell has really made me to believe that of a truth spells are real and they work. I adhered to every bit of instructions given to me by LORD ZAKUZA for he promised me that he will make me happy and proud and really, all that happened and my husband came back to me with his knees on the ground begging me for forgiveness within 48 hours after I got in touch with him and now we are perfectly bonded again for life. I can boldly say to everyone out there that LORD ZAKUZA spells is really the best and most powerful. I'm forever grateful to him till the end of time. So, you can get connected with him his website: https://lordzakuzaspells.com or WhatsApp +1 (740) 573-9483.

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  9. Herpes is a serious and recurring disease which can't be cured through drugs or injections by the American doctors but the best way to deal with Herpes is by taking natural herbs medicine for it, I have read about DR odoma the great herbalist doctor who cure me from herpes with his powerful herbal medicine. i contacted him to know how he can help me and he told me never to worry that he will help me with the natural herbs from God!after 2 days of contacting him, he told me that the cure has been ready and he sent it to me via UPS SPEED POST and it got to me after 3 days!i used the medicine as he instructed me (MORNING and EVENING) and i was cured!it's really like a dream but i am so happy! for the people suffering from the following diseases, Cancer, hypothyroidism, Herpes, COPD, HIV, Arthritis, Hpv, Infections,Liver Disease, Autoimmune Diseases, Parkinson's disease,Lupus Canker sore and more should contact him for his herbal medicine because i am a living testimony and i was cured of herpes and his medicine is legit. I sent him what he requested and he sent me his medicine which I took for 3 good weeks and today I am out here with negative results. When I went for the test I was so happy after going through his medication. you can reach him through his email drodomasolutionhome20@gmail.com or call whatsapp number:+2348100649947 he will help you out.....visit his website:
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  10. The doctors said Herpes virus do not have medical cure because the virus is capable of hiding within the human cells, it remains protected from your immune system. Herpes isn’t a special virus – your immune system has the tools to fight it back. But because it is able to lay dormant in protected cells, your immune system is unable to remove it from your body,But with strong reactive herbal medication is capable of getting rid of the virus gradually and totally from your body without damaging any of your cells,natural herbs kills the virus totally not just reducing the out break. Get natural herbs cure Email DR. VOODOO at voodoospelltemple66@gmail.com Add Dr voodoo on whatsApp +2348140120719

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  11. The greatest Joy in my life today is that i have been cured of Herpes by a Doctor called Dr. Ishiaku, I was infected with HERPES Disease in 2019, i went to many hospitals for cure but there was no solution, so I was thinking how can I get a solution,so that my body can be okay. Until one faithful day as I was browsing on the internet I saw a testimony on how Dr. Ishiaku has helped people in curing Herpes and other diseases, quickly copied his WhatsApp number so I contacted him for a solution for my Herpes disease, So Dr. Ishiaku told me that he was going to prepare his herbal medicine for my health which he sent to me, luckily after 2week my Herpes was cured. Dr Ishiaku is well recognized as one of the best herbalist doctors in Africa, you don't have to be sad anymore or cry anymore on this disease when the cure is available. The medicine has NO SIDE EFFECT,there's no special diet when taking the medicine. He also cures  ALS, HIV AIDS,  HPV, DIABETES and lots more.
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    ReplyDelete
  12. I'm here to testify about what DR. Odoma did it for me. I have been suffering from (GENITAL HERPES VIRUS) disease for the past 2 years and had constant pain and itching, especially in my private parts. During the first year, I had faith in God that I would be cured someday. This disease started circulating all over my body and I have been taking treatment from my doctor, few weeks ago I came across a testimony of Shayla Bosschart on the internet testifying about a Man called DR. Odoma on how he cured her from 7 years HSV 2. And she also gave the email address of this man, advising anybody to contact him for help on any kind of diseases that he would be of help, so I emailed him telling him about my (HSV 2) he told me not to worry that I was going to be cured!! Well, I never doubted him. I have faith he can cure me too,, DR. Odoma prepared and sent me Healing Soaps, roots and herbs which I took. In the first one week, I started experiencing changes all over me, after two weeks of using his Roots/ Herbs, Oil and Soap, I was totally cured. no more itching , pain on me anymore as DR. odoma assured me. After some time I went to my doctor to do another test and the result came out negative. So friends, my advice is if you have such a disease or know anyone who suffers from it or any other disease like HPV, HBV, HIV, ALS, HBP, CANCER etc. you can contact DR. Odoma for help via email} drodomasolutionhome20@gmail.com or visit his website{ https://drodomasolutionhome.simdif.com/ } whatsapp him through his mobile} +2348100649947

    ReplyDelete
  13. I have been suffering from a deadly disease (Hsv) for the past 2 years now, I had spent a lot of money going from one places to another, from churches to churches, hospitals have been my home every day residence. Constant checks up have been my hobby not until this faithful day, I was searching through the internet, I saw a testimony on how Dr Oyagu helped someone in curing his (Hsv) herpes disease, quickly I copied his email which is oyaguherbalhome@gmail.com just to give him a test I spoke to him, he asked me to do some certain things which I did, he told me that he is going to provide the herbal cure to me, which he did, then he asked me to go for medical checkup after some days after using the herbal cure, behold I was free from the deadly disease, he only asked me to post the testimony through the whole world, faithfully am doing it now, please brothers and sisters, he is great, I owe him in return. if you are having a similar problem just email him on oyaguherbalhome@gmail.com visit his website https://oyaguspellcaster.wixsite.com/oyaguherbalhome Or whatsapp him via +2348101755322

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