Showing Posts With:

LiveFresh

Design: Hajok Design
Location: Germany
Project Type: Produced
Client: LiveFresh
Product Launch Location: Germany
Packaging Contents: Juice
Packaging Substrate / Materials: 100% recycled PET

100% fresh and natural, sustainable and no additives – what more could you want! LiveFresh's brand values are now incorporated in the new packaging design thanks to HAJOK's strategy and design work.

The best success stories are garage stories. Benedikt Schellinger and Simon Storz started making their products five years ago in a garage. Using an innovative manufacturing process based on high-pressure water, the two mechanical engineering students produced cold-pressed juices with a longer shelf-life without the need for preservatives or added sugar. Today, LiveFresh’s high-quality juices, shots and spritzers which are rich in vitamins are produced at their large facility next to Lake Constance. As the market for fresh juices grows in the convenience sector, the start-up chose HAJOK for the relaunch of their packaging design to generate more shelf impact.

Before the Hamburg brand agency created the on-pack look, they advised the two entrepreneurs and developed a brand story. A once functional design had be emotionalised, expressing the founders' mindset and mission. LiveFresh should not only stand for a range of healthy products but also project a positive attitude towards life. The strategy team convinced the two entrepreneurs to go with “the enjoyable optimist” positioning concept. The new packaging design is a response to people wanting to consume fruit products and enjoy a healthy lifestyle.

All LiveFresh juices and shots have a functional benefit. This is conveyed by means of intense colours, while deliciously fresh food shots highlight the enjoyment element of the products. The fruits are dynamically arranged around the LiveFresh decorative visual element created by HAJOK. The brand name is the focus of the packaging: the typography has been modernised and the layout of on-pack information has been simplified. Optimistic, powerful and enjoyable, the new design prompts a strong sense of joie de vivre, reflecting the brand's message: embrace life!






12 comments: LiveFresh

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    My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours, my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: urgentspellcast@gmail.com or urgentspellcast@yahoo.com see more reviews about him on his website: https://urgentspellcast.wordpress.com/ WhatsApp: +1 (424) 330-8109

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