Showing Posts With:

Muckross Wild Irish gin

Agency: Backbar Studios
Designer: Conor Smyth
Illustrator: Sam Hadley
Photographer: Nick Howe
Location: Ireland
Project Type: Produced
Client: Muckross Wild Irish Gin
Product Launch Location: Ireland
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Lithographic

The concept for this project was to amplify the brand story through the premium and bespoke packaging that is layered with detail and design elements to invite the consumer into the secret garden of Muckross. This new spirit brand was born in Muckross, Killarney, a mystical part of Ireland that remains unspoiled by time, and hides a natural garden of delicate flora, wild fauna and bountiful meadows that inspired this wild and unhurried gin with an unmistakable wild side.

The centrepiece of the label pays homage to Muckross house, a nineteenth-century Victorian mansion that is nestled in the stunning beauty of Killarney National Park. Taking inspiration from the Tudor-style design of the house, we created a unique shield to echo its striking and unique architecture.

The main typography used for the Muckross word mark is custom-designed, a minimalist and bold twist on decorative Victorian fonts. The typography is framed by tumbling foliage that invites you to discover the abundant native botanicals that sparked the concept for this smooth and mellow gin.

The specially commissioned illustration on the front label celebrates the understated wild vistas of Muckross - from its world-renowned peaks to its fabled waterscapes and native blooms and inhabitants. Look closely and you will discover a natural, unspoiled paradise: spot the majestic Irish red deer grazing in the hills, the serene heron standing still in the glimmering lake, the curious robin chirping to passers-by and protecting his territory, the colourful kingfisher showing off his natural beauty, and the native Northern Emerald dragonfly enjoying his own little pocket of paradise.

In essence, the packaging is a modern look at the magical beauty of this mysterious part of Ireland, the design being a strong element of the brand narrative that calls you to connect with a new spirit from an ancient kingdom.
What's Unique?
The custom-designed bottle is a nod to the traditional Victorian glass bottle, modernized with tactile embossing and a unique design. The three-dimensionality is a key element: around the neck the words "'small batch" and "Irish spirits'" speak to the origin of the gin, on the back the slogan of the brand "The natural order" is captured in an intricate roundel, and on the bottom of the bottle, you'll find the Irish toast: "Sláinte is táinte" (which translates as "to health and wealth").

3 comments: Muckross Wild Irish gin

  1. DR. JOROMI IS TRULY A POWERFUL MAN. Contacting Dr Joromi is the best thing that has ever happened to me. My husband left me for another woman for the reason which i know nothing about. I tried every means to get him back but to no avail, all my efforts proved abortive. I was even contemplating suicide. On a lucky day when i was browsing the internet, i came across some amazing testimonies about Dr. Joromi on how he has helped a lot of people with his powerful love spells. I contacted him and explained all my problems to him and he assured me that he will help me. He told me what to do and assured me that my man will be back in 12 hours. I obeyed him and followed the instructions and to my Greatest surprise, my man called me in 12 hours time just as Dr. Joromi said. Thank you Dr Joromi. May the good God continue to bless you. If you are in need of help please contact Dr Joromi now on his website: and you can also reach him with his email: and here is his WhatsApp number which you can also use to reach him +2348138695387 Thank you Dr Joromi. Thank you once again


      My name is Lisa Amy. I am really pleased with this service Dr. Sam rendered to me. I am one of those people who said, “I’ll never call a psychic or a magician or whatever” to help me with my problems – least of all my love problems, but I reached the point where I knew I needed some guidance, and I’m so glad I found this man called Dr. Sam I never in a million years would have thought I’d be writing a letter like this, but when I nearly lost Andrew in one of our stupid, fights (he broke up with me), I thought I had lost everything.i cry all day and think that he will never come back to me again.I read a testimony by a man called Taylor Borg about him saying that how Dr. Sam helps him to get back is EX wife within 24 hours.I quickly email him. He did a (Lover spell) for me. 24 hours later, my (Ex-Boyfriend) came to me and apologized for the wrongs he did and promised never to do it again. Ever since then, everything has returned back to normal and our love is now stronger than he can't do without being with me. My boyfriend and I are living together happily again. Dr. Sam is the best online spell caster that is powerful and genuine. And when I was at my most desperate, he didn’t take advantage of me. You performed a very good service for a person in true need. I don’t know how you did it, or how this magic works, but all I know is, IT WORKS!! Andrew and I are happily back together, and I’ll always be grateful to Dr. Sam emails him for any kind of help and is very capable and reliable for help.

      Via Email:: Or
      WhatApp/Call Him ‪‪+1 (631)320‑5873‬
      ‬His Blog::

  2. My name is Stephanie Janet .This is a very joyful day of my life because of the help PRIEST OSAS has rendered to me by helping me get my ex husband back with his magic and love spell. i was married for 6 years and it was so terrible because my husband was really cheating on me and was seeking for a divorce but when i came across PRIEST OSAS email on the internet on how he help so many people to get their ex back and help fixing relationship and make people to be happy in their relationship. I explained my situation to him and then sought his help but to my greatest surprise he told me that he will help me with my case and here I am now celebrating because my Husband has changed totally for good. He always wants to be by me and can not do anything without my present. I am really enjoying my marriage, what a great celebration. I will keep on testifying on the internet because PRIEST OSAS  is truly a real spell caster. DO YOU NEED HELP THEN CONTACT PRIEST OSAS NOW VIA or call WhatsApp +1(419) 359-4367  He is the only answer to your problem and makes you feel happy in your relationship


STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.