Popple: Natural Cosmetic Lenses

Design: Studio Kibi
Location: United Kingdom
Project Type: Produced
Client: Popple
Product Launch Location: Global
Packaging Contents: Contact Lenses
Packaging Substrate / Materials: Paper, Foil

The Brief:
To name, brand and package a new start-up for a natural contact lens product. Empowering individuals to feel that they have the freedom of changing their eye colour as easy as changing their outfit.

The Opportunity:
Popple was born from the name of the natural occurring ‘tree eyes’ in the Populas Aspen tree – natural with a twist. Inspired by the power of eye contact, the iris is amplified as the core brand equity.

We’ve worked on all aspects of this brand, from brand & product naming, identity design, packaging design, social media & offline applications.