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Swilly by Belchior

Designer: Juliana Cappelatti
Briefing/Mentoring: Priscylla, da PSNDesign
Photography: Guto Souza
Location: Brazil
Project Type: Concept
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper box and plastic bottle
Printing Process: Digital printing

The challenge
Swilly is a new perfume on the French market, with a sweet aroma and aimed at an audience between 25 and 35 years old that seeks empowerment through delicacy. Packaging production had a series of limitations, such as the impossibility of using special finishes. The challenge was to find a way to communicate the product attributes in a non-obvious way within the possibilities of the manufacturer, who already had chosen the packaging forms and materials.

The solution
Find sweetness, delicacy and femininity in less obvious colors and shapes, but still easily noticeable. For this, we opted for a gradient in pastel shades that bring not only the sweetness of the aroma, but also the irreverent personality of the public. For the perfume brand, a robust font with curved finishes, bringing strength without the need to use hard shapes. The support fonts were chosen to be direct, but with the delicacy expressed in their balanced thickness.

What's Unique?
The box design was thought to work on its own and also to create a larger pattern when displayed on shelves.

2 comments: Swilly by Belchior

  1. Hello to everyone out here, I am here to share the unexpected miracle that happened to me … My name is Susan Christian , I live in London, UK. we got married for more than 9 years and have gotten two kids. thing were going well with us and we are always happy. until one day my husband started to behave in a way i could not understand, i was very confused by the way he treat me and the kids. later that month he did not come home again and he called me that he want a divorce, i asked him what have i done wrong to deserve this from him, all he was saying is that he want a divorce that he hate me and do not want to see me again in his life, i was mad and also frustrated do not know what to do, i was sick for more than 2 weeks because of the divorce. i love him so much he was everything to me without him my life is incomplete. i told my sister and she told me to contact a spell caster, i never believe in all this spell casting of a thing. i just want to try if something will come out of it. i contacted Dr Emu for the return of my husband to me, they told me that my husband have been taken by another woman, that she cast a spell on him that is why he hate me and also want us to divorce. then they told me that they have to cast a spell on him that will make him return to me and the kids, they casted the spell and after 24 hours my husband called me and he told me that i should forgive him, he started to apologize on phone and said that he still love me that he did not know what happen to him that he left me. it was the spell that Dr Emu casted on him that make him come back to me today, me and my family are now happy again today. thank you Dr Emu for what you have done for me i would have been nothing today if not for your great spell. i want you my friends who are passing through all this kind of love problem of getting back their husband, wife , or ex boyfriend and girlfriend to contact Dr Emu , if you need his help you can contact him through his private mail: or you can contact him through his website fb page Https://

  2. I'm so excited my broken Marriage has been restored. My ex husband is back after he left me and our 2kids for another woman. I was so happy to meet Dr. Osasu how he helps many people to bring their Lover back so i contact him to help me too. That was how Dr. Osasu helped me to bring my Husband back.. A big thank you to Dr. Osasu because I never thought my ex Husband will be back to me so quickly with your spell. You are the best and world greatest. If you are here and you need your Ex Let you in over back or your husband moves to another woman, do not cry anymore, contact this powerful spell caster now. Here’s his contact: Email him at:
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