TANGERINE AND YOU

Agency: AURG Studio
Project Type: Produced
Packaging Content: Tangerine products
Location: South Korea

TANGERINE AND YOU is a tangerine farm located in Seogwipo, JEJU Island, KOREA. It is one of the farms that takes care of the quality of tangerines meticulously using the Tyvek farming method. They have a variety of tangerine products, including tangerine juice and tangerine malaeng. They contain the sunshine, wind, warm heart and sincerity of JEJU Island.

We developed their own typefaces and used them throughout the brand. The handwriting-like typeface gives a cute feeling due to the large margin between strokes.

The symbol of the TANGERINE AND YOU was developed with the motif of “POST STAMP”. It uses the cute shape of tangerines and a special typeface to convey a cute and warm emotion. It also added a hand-drawn texture to the tangerine shape to highlight it.