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The Jack or Jill Project

Design: Kaushiki Srivastava
Location: India
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Tutor: Soniya Bhase
Packaging Contents: Face Masks
Packaging Substrate / Materials: Cardboard, Paper

Jack the Ripper was an unidentified serial killer, active in and around the district of London in 1888. The name "Jack the Ripper" originated in a letter written by an individual claiming to be the murderer. It is still suspected that the killer could have been a woman, “Jill, the ripper”.

The masks “Jack or Jill” are fictional merchandise of this murder mystery. The project's aim was to portray a narrative on the packaging of a chosen product that is related to the same.

Primary packaging is a surprise pack with 5 different types of masks that are named after the victims of ‘jack the ripper’. The story on the packet is - “Five victims - Mary Ann Nicholas, Annie Chapman, Elizabeth Stride, Catherine Eddowes, and Mary Jane Kelly - are known as the ”canonical five” and their murders between 31 august and 9 November 1888 are often considered the most likely to be linked. The murders were never solved, and the legends surrounding these crimes became a combination of historical research, folklore, and pseudohistory.”

On the front of this pack, on the left side, there are empty frames with the names of those victims. You get one of the 5 victims - or the flavor in one packet, which also has a little description of their murder.

The back has information about all the kinds of masks available within the merchandise along with this story - “Jack the ripper was an unidentified serial killer active in the largely impoverished areas in and around the Whitechapel district of London in 1888. In both the criminal case files and contemporary journalistic accounts, the killer was called Whitechapel Murderer and Leather Apron. It was also suspected that the killed could be a female which led to naming the tale ‘Jill, the ripper’. Attacks ascribed to Jack or Jill Typically involved female prostitutes who lives and worked in the slums of the East End of London. Their throats were cut prior to abdominal mutilations. The removal of internal organs from their killer had some anatomical or surgical knowledge. To this date, the killer hasn’t been found.
Secondary packaging is the big reveal of the kind of mask you get - The last victim ‘Mary Jane Kelly’ with the type ‘red charcoal mask’. The front has an illustration which is after the story about Jack ripping Mary’s face off.

The back has the story of how Mary was murdered and a little description about the product - Red charcoal mask. The story is - “Unlike the other four canonical ripper victims - Each of whom had been murdered outdoors and whose mutilations could have been committed within minutes - Kelly was murdered within the sparsely furnished single room she renders at 13 Miller’s court, affording her murderer an extensive period of time to eviscerate and mutilate her body. Kelly’s body was by far the most extensively mutilated of the canonical victims, with her mutilations taking her murderer approximately two hours to perform”

What's Unique?
Masks as a product are inspired by the stories of Attacks ascribed to Jack the Ripper typically involving females and ripping their skin off. The packaging is also based and illustrated on this story. Since the story went with it being either a man or a woman as the murderer, I thought of giving it a fun suspense packaging of receiving any one of the 5 victims or flavors.

1 comment: The Jack or Jill Project

  1. Hello to everyone out here, I am here to share the unexpected miracle that happened to me … My name is Susan Christian , I live in London, UK. we got married for more than 9 years and have gotten two kids. thing were going well with us and we are always happy. until one day my husband started to behave in a way i could not understand, i was very confused by the way he treat me and the kids. later that month he did not come home again and he called me that he want a divorce, i asked him what have i done wrong to deserve this from him, all he was saying is that he want a divorce that he hate me and do not want to see me again in his life, i was mad and also frustrated do not know what to do, i was sick for more than 2 weeks because of the divorce. i love him so much he was everything to me without him my life is incomplete. i told my sister and she told me to contact a spell caster, i never believe in all this spell casting of a thing. i just want to try if something will come out of it. i contacted Dr Emu for the return of my husband to me, they told me that my husband have been taken by another woman, that she cast a spell on him that is why he hate me and also want us to divorce. then they told me that they have to cast a spell on him that will make him return to me and the kids, they casted the spell and after 24 hours my husband called me and he told me that i should forgive him, he started to apologize on phone and said that he still love me that he did not know what happen to him that he left me. it was the spell that Dr Emu casted on him that make him come back to me today, me and my family are now happy again today. thank you Dr Emu for what you have done for me i would have been nothing today if not for your great spell. i want you my friends who are passing through all this kind of love problem of getting back their husband, wife , or ex boyfriend and girlfriend to contact Dr Emu , if you need his help you can contact him through his private mail: or you can contact him through his website fb page Https://


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