Showing Posts With:

TRØVE Botanical Spirits

Design: Butterfly Cannon
Location: United Kingdom
Project Type: Produced
Client: Distil Plc
Product Launch Location: United Kingdom
Packaging Contents: Low abv vodka with real fruit and botanicals
Packaging Substrate / Materials: Glass, Paper, Wood
Printing Process: Lithography, Foil Stamping, Blind emboss

Tapping into the post-Covid upsurge of interest in a more balanced lifestyle, TRØVE is a range of lower ABV, calorie-light, botanical vodka spirit drinks distilled with real fruit and botanicals. Premium drink brand owner Distil Plc came to us to build a brand around this product story that stood out in the growing low & no alcohol category.

A heavily textured ‘craft’ label stock with juicy, hand-painted illustrations of fruit brings the all-important taste appeal and captures the hands-on, traditional skills of the master distiller. But sliced up and mashed up with graphical patterns to create a contemporary collage of explosive flavour, leaves no doubt about his unconventional, maverick approach. Gold foil and blind debossed stamp details give quality reassurance.

At the heart of this flavour explosion sits the brand word-mark – layering up the unconventional edginess with dramatically modern, sans-serif letterforms featuring angled cuts, spot gloss UV and sharply bevelled embossing with deliberately offset gold key lines. The ownable ‘Ø’ of TRØVE interacts with the sliced fruit illustrations and can also be used as a standalone device for digital.

The glass bottle is angular, smooth, chunky and easy to hold – the perfect backdrop for the bold, oversized label. A pale blond wooden cap is a last reminder of the craft that has gone into delivering full-on flavour that is light in calories and ABV.

Our thinking was collected into brand guidelines that are being used to roll out the brand identity across comms as TRØVE builds on the success of gold and silver medals at The Spirits Business Low & No Masters 2021.

TRØVE is distilled with real fruit and botanicals that amplify natural flavours, such as Raspberry with Lemongrass & Mint, Valencia Orange with Lime, and Green Apple with Ginger, to give the same complexity and mouthfeel as full-strength spirits. Working with the team at Distil, we quickly realised that what set them apart was their master distiller’s obsession with getting every last drop of flavour out of the real fruit used in its production, even if this meant raising a few eyebrows with his botanical combinations. This insight led to the brand story of ‘Fanatical About Flavour’, which was at the core of everything we designed.

“As always, it’s been a pleasure to work with Butterfly Cannon. Their brand identity and packaging designs for TRØVE beautifully capture the intense, natural fruit flavours that are distilled into the heart of our liquids, with the right lightness of touch for our low abv, low-calorie botanical spirits.” - Kate Alexander, Distil Plc Marketing & Operations Director





6 comments: TRØVE Botanical Spirits

  1. My name is Ashley Vivian, Am here to share a testimony on how Dr Raypower helped me. After a 1/5 year relationship with my boyfriend, he changed suddenly and stopped contacting me regularly, he would come up with excuses of not seeing me all the time. He stopped answering my calls and my sms and he stopped seeing me regularly. I then started catching him with different girls several times but every time he would say that he loved me and that he needed some time to think about our relationship. But I couldn't stop thinking about him so I decided to go online and I saw so many good talks about this spell caster called Dr Raypower and I contacted him and explained my problems to him. He cast a love spell for me which I use and after 24 hours, my boyfriend came back to me and started contacting me regularly and we moved in together after a few months and he was more open to me than before and he started spending more time with me than his friends. We eventually got married and we have been married happily for 3 years with a son. Ever since Dr Raypower helped me, my partner is very stable, faithful and closer to me than before. You can also contact this spell caster and get your relationship fixed Email: urgentspellcast@gmail.com or urgentspellcast@yahoo.com see more reviews about him on his website: https://urgentspellcast.wordpress.com/ WhatsApp: +1 (424) 330-8109

    ReplyDelete
  2. Advice to save your marriage and get your Ex Boyfriend/girlfriend back ,contact drogagalovespell@gmail.com or WhatsApp +2347059387282 for Urgent effective love Spell to get ex lover back or save you marriage fast and his result is 100% guarantee.


    I want to give thanks to Dr Ogaga for bringing back my ex husband. No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Trust is a very dedicated, gifted, and talented person, It was one of the best things I have ever done. My love life was in shambles, I had been through two divorces and was on the brink of a third. I just couldn't face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he brake up with me again. I was confuse and do not no what to do again, rather them to get in contact with Dr Ogaga . He did a love spell that make my husband come back to me. we are now very much happy with our self. Dr Ogaga make him to realize how much we love and need each other. This man is for REAL and for good, he can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counseling, and we’re doing very, very well, in our love life. Contact


    Email: drogagalovespell@gmail.com OR drogagalovespell@yahoo.com

    WhatsApp: +2347059387282

    ReplyDelete
  3. Have you lost hope in your relationship, do you think your partner is cheating?..
    I'm a USA woman. I am not sure I could have done it without you. I contacted a real spell caster that helped me change my husband’s heart to love and want me again, and he really did and now we are very happy together. My husband left me for another woman, This was just 3 years of our marriage. The most painful thing is that I was pregnant with our second baby. I wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back , I had no choice than to try it. I messaged the spell caster called dr unity, and he assured me there was no problem and that everything will be okay before 11 hours. He cast the spell and surprisingly 11 hours later my husband called me. I was so surprised, I answered the call and all he said was that he was so sorry for everything that had happened He wanted me to return to him. He also said he loved me so much. I was so happy and went to him that was how we started living together happily again.thanks to dr unity . if you are here and your Lover is turning you down, or your husband moved to another woman, do not cry anymore, contact Dr.Unity for help now..
    Here his contact..WhatsApp him: +2348055361568 ,
    Email him at: Unityspelltemple@gmail.com ,
    His website:https://reallovespell.wordpress.com

    ReplyDelete
  4. Very good article, I appreciate the content that you will share, hope you continue to stay strong and produce many more articles.

    ReplyDelete
  5. Your article is very good, I really like it and I will definitely share it with my friends, hope you always stay healthy. thanks a lot.

    ReplyDelete
  6. I'm Peggy from the United States, I want to use this opportunity to thank the Great (DR AKERECO) for help in getting my husband back to me, I have been in great pains until the day I contacted (DR AKERECO) he cast a love spell for me and told me to wait for just 48 hours that my husband will call me and I did according to the instructions given to me by him and surprisingly, in 48 hours, my husband really called me and started apologizing for all he heard caused me. I am the happiest woman on earth today because (DR AKERECO) has done a wonderful deed in my life and I will continue to share this testimony if you would love to contact (DR AKERECO) and if you know you encounter the same situation, visit him today by contacting him via this email address: drakerecospellcaster@gmail.com OR WhatsApp: +2348148822140
     His website: http://drakerecoproblemssolutionhome.website2.me

    ReplyDelete

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.