Showing Posts With:

Vat Lieu Caffe

Design: Chochoi Creative
Location: Vietnam
Project Type: Produced
Client: Vat Lieu Caffe
Product Launch Location: Vietnam
Packaging Contents: Cold Brew - Coffee
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

With the desire to bring a new drinking coffee experience to not only our friends in Saigon but also friends all over the country, Vat Lieu Caffe was established based on joy and friendliness in 2020.

CONCEPT
“Even if the workers are sometimes straightforward, gruff but they are full of honesty and still serve drinks with cheerfulness and put others happiness first”. Based on the concept of Vietnamese local worker’s style, we provide the coffee brand with a new breath of the familiar yet exotic characteristics into not only visual but also promoting concepts.

MASCOT
Our mascot - a bee wearing sunglasses is the idea of the Vietnamese's pun: "Ong Thợ" and "Ông Thợ", which is "worker bee" and "worker". In Vietnamese, its pronunciation is quietly the same and especially in meaning, they also share common points: strong, hard-working and very thoughtful.

VISUAL & DESIGN
In our designs, the visual, pattern and color palette mainly originate from down-to-earth signal boards, plastic canvas or anything you might find in any construction sites establish the harmony in brand expression which sparks together as a whole when adapted in any marketing or promoting campaigns.

TYPEFACE
Inspired deeply by the local workers we might meet on the street – unpolished yet honest, Antipol is the prominent font choice for Vat Lieu Caffe when every character is exposed with unexpected yet organized curves or length & somehow rough-looking like those workers in town. Consequently, we customize Antipol into VLCF REGULAR with some Vietnamese traits sharing the font’s core differences.

CREATIVE CAMPAIGNS
In order to tighten up the key concept of Vat Lieu Caffe, the weekly-changing pop-up stores are highly suggested to cheer up our customers’ mood & bring friends together like the way our Vietnamese workers usually gather together for chit-chat with laughter after restlessly hard-working hours.

What's Unique?
The Local Coffee Brand with the influence from construction workers & their workplace's elements. The cohesive campaign bringing core values of the brand with weekly pop-up stores decorated with construction equipment.





5 comments: Vat Lieu Caffe

  1. MOST POWERFUL AND HONEST SPELL CASTER ONLINE , THANKS DR JUMBA FOR YOUR PERFECT LOVE SPELL .

    i want to testify of a powerful spell caster who return my ex boyfriend, it all started when i took his phone and saw a lady message him that she enjoyed the last time and i confronted him about it he was angry and and stop talking to me from that day he started acting strange then he told me he didn't want me anymore that he loves someone else i was so diver-stated i cried all day and night he blocked me from his Instagram and on phone so i couldn't reach him anymore this made me sad and cry even the more i was searching for help online when i saw a comment about Dr Jumba great work i contacted him and told him about my problems and i did everything he asked me to do he told me after 24hrs my ex will return back to me well i doubted him though because my ex didn't want to have anything to do with me anymore the next day to my greatest surprise he called me and was begging me to give him another chance now we are both happy together all thanks to Dr Jumba he can also help you Dr Jumba contact info below .
    wiccalovespelltools@yahoo.com or wiccalovespelltools@gmail.com

    website : https://drjumbaspellhome.wordpress.com/

    WhatsApp: +19085174108

    ReplyDelete
    Replies
    1. My name is Ruth Lilian I base in Canada I want to share my wonderful testimony on how I got my ex-lover back, who sworn to be with me until when he left me for another woman for no reason and I try to make things work for both of us yet things were getting worse and I love him so much and there is nothing I could do to get my ex back until I met a testimony shared by Jenny Charles from USA on the internet talking about a powerful spell caster who brought his ex lover back within 48 hours and I decide to give it a try and to my greatest surprise he also did it for me just as he did for Jenny Charles and I have a lot of people complaining of fake spell caster but this one I met was a real spell caster who helped me to solve my problem I had no solution too, I introduced many of my best friends that have a similar problems, and their problem were solved with the help of the great Priest Elijah. they got back their ex within 48 hours. I am so happy that my ex is back to me again, and the most surprise, is that our love is very strong, every day is happiness and joy. and There is nothing like being with the man you love. I am so happy my love is back to me with the help of Priest Elijah. If you have a similar problem I will advise you to contact him. He is there to help you and put a smile on your face as he did to me and others. you can contact him via email
      universalspellhelp@gmail.com
      WhatsApp him on +2347054380994

      Delete
  2. I feel so blessed again in my marriage after PRIEST OSAS brought back my husband that separated with me for good 3 months. ANNY ROBERT by name from California. Even though I have mouths all over my body, it won't be enough to thank PRIEST OSAS for his help in my life. My husband separated with me for 3 months and has been in pain and agony without him. So, I searched for help everywhere but nothing worked out not until I meant PRIEST OSAS who I contacted online. I explained my situation to him and he promised that my husband will get back to me within 24 to 48 hours so that my heart still beats for him. I believed in him and he prepared a spell for me and my husband called me exactly when PRIEST OSAS said. He pleaded and said he needs me back and now we are living happily again for the past 9 months. Everyone out there reading my article that needs help should contact him... Email: Unsurpassed.solution@gmail.com or WhatsApp him : +1(419)359-4367
    https://unsurpassedsolution.blogspot.com/

    https://unsurpassedsolutionhome.website2.me/

    ReplyDelete
  3. Hi everyone, my name is Karen!
    Top Secret Way To Win Lottery With The Help Of A Magic spell caster called Dr. Okosisi. I requested a lottery spell, and he cast the spell and sent me the winning lottery number. Now I am a proud lottery winner with the help of Dr. Okosisi. I won $1,000,000.00 ( One Million Dollars) Thank you so much sir for dedicating your time to cast the Lottery spell for me. I am extremely grateful for the Lottery spell you did for me. You can contact him now for your own winning numbers. Website: https://spellservicetemple.com/contact-us/

    Email: spellservicetemple@gmail.com

    WhatsApp him: +55 11 98317-3881

    Karen

    ReplyDelete
  4. I'm Peggy from the United States, I want to use this opportunity to thank the Great (DR AKERECO) for help in getting my husband back to me, I have been in great pains until the day I contacted (DR AKERECO) he cast a love spell for me and told me to wait for just 48 hours that my husband will call me and I did according to the instructions given to me by him and surprisingly, in 48 hours, my husband really called me and started apologizing for all he heard caused me. I am the happiest woman on earth today because (DR AKERECO) has done a wonderful deed in my life and I will continue to share this testimony if you would love to contact (DR AKERECO) and if you know you encounter the same situation, visit him today by contacting him via this email address: drakerecospellcaster@gmail.com OR WhatsApp: +2348148822140
     His website: http://drakerecoproblemssolutionhome.website2.me

    ReplyDelete

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.