Xin Yuan – Lava Mooncake 2021

Agency: Box Brand Design
Design Director: Joey Lo
Art Director: Yvonne Chung
Designer: Bobby Bao
Location: Hong Kong
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Food, Beverage
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping

Lava & Custard Series
Taking the full moon as the conceptual inspiration, kinds of Mid-Autumn elements and auspicious symbols were used to form into circles of exquisite patterns. The combination of different sizes of circles was like the moon, also like flowers, interesting as well as ingenious. Overall, the packaging reflected the regards hidden behind layers of tastes, making people enjoy the product in a joyous reunion atmosphere.