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Burёnka Club

Design: Lilia Bychkova
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Ice cream
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

In June 2021, a new plant for the production of ice cream in Russia was launched, in the city of Pereslavl-Zalessky. The design of the packaging was developed in half a year and this concept was selected from the proposed 37 options. Packaging design: noble, dear, weathered, concise. Specially designed a character - Gnome Gurminon, which was inspired by the French artist. Packaging is characterized by color to taste ice cream and a gnomignon gnome. Packaging is designed for 4 types of ice cream: a waffle cup, horn, a popsicle and a family swamp.

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