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Design: Sıla Özyıldız
Location: Turkey
Project Type: Produced
Client: Clou New York
Product Launch Location: Turkey
Packaging Contents: Lounge Wear

Clou aspires to develop silhouettes that can be worn at home and on the street, and is inspired by New York City, the city of dreams. Employs ecological ingredients, certified organic cottons, and non-toxic low-impact dyeing procedures at family factory.

This organic and soft approach is reflected in an identity that combines a custom made logo, with a rounded freeform typograhic systems based in handmade. Modern, minimalist and typographic packaging boxes follow the line of Clou. Environmentally friendly packaging, which is one of the specific targets, also presents a surprise flower seed in the special paper labels that come with each order.

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