Crespa

Design: Estúdio Ponta
Location: Brazil
Project Type: Concept
Packaging Contents: Hair oil
Packaging Substrate / Materials: Glass bottle, Paper and Plastic
Printing Process: Digital printing

Crespa is a cosmetic line that aims to sell natural oils aimed at women with frizzy hair or those in transition to frizzy hair. The project aims at a new concept for the brand that is growing and expanding its product catalog, currently containing three natural oils (castor bean, coconut and carrot), seeking to create a relationship between packaging that is simple and flexible, bringing unity among the three in addition to bringing a feeling of care. The main symbol was built using two elements, the intention was to convey simplicity and versatility to the brand, also bringing the idea of change and differentiation, we sought to create variations for the symbol on each package.

The logo was modified to create greater harmony with the packaging symbols. The letter C was more rounded to make it more geometric, the R had the angle of its leg also changed to become more geometric, finally the S had its endings broken to give the logo a look and smooth the reading of the name in the signature and the colors were inspired by the types of oils: Coconut, Carrot and Castor bean.