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ifood Pita


Agency: Beezy Branding
Creative Director: Karen Vardanian
Location: Ukraine
Project Type: Produced
Client: ifood
Product Launch Location: Ukraine
Packaging Contents: Pita
Packaging Substrate / Materials: Plastic package
Printing Process: Flexography

Just above the name Pita, we added the name of a similar in composition and type of bread that is Lavash. Consumers have been familiar with this product for a very long time, so we created associations that will help people quickly navigate when choosing bread.

First, we have developed a frame of the package which, at the subconscious level, demonstrates the idea of application. We added tornado icon on the top corner of the package and next to it we added a Slogan: “to wrap and savour” and on the bottom corner we added a slogan: “simple and delicious”.

To arouse consumers' appetite and add an extra bonus of the product usage, the central part of the packaging was made transparent so that the pita was completely visible and on a transparent background we added chicken, mushrooms and bell peppers, thus showing the final result. The consumers can simply fantasize what they want to add to the pita before wrapping it, and the purple color of the packaging puts the finishing touches of product perception which brings the associations of gastronomic as well as aesthetic values of the product.






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