Iran Minerals Salt

Design: Zahra Mazrouie
Location: Iran
Project Type: Produced
Client: Amlah Iran Mining Company
Product Launch Location: Asia
Packaging Contents: Salt
Packaging Substrate / Materials: Plastic, Aluminium, Wood

Iran Minerals Company had issued a call for packaging design, in which I participated and won first place in this contest .The winning design was printed on all the company’s packaging.

My main idea in designing this package was to differentiate it from the existing model of the company and also to pay attention to the stability and functionality of plastic packaging. The existing packaging of the company was weak in terms of graphics and audience attraction, and also due to the high flexibility of static packaging, which I think has a great impact on purchasing and on store shelves it had problems in this field too.

Salt packages are generally designed and manufactured in plastic with very low stability and disposable, while salt is a product that is constantly used in the kitchen, so the packaging should be considered with regard to longevity. With this result in mind, I have also designed a metal can with a wooden lid so that users have the second choice with the priority of price and cost that they want to pay for salt.

What’s Unique?
I think different design in comparison to company’s existing product also friendly Intimate gentle design and also paying attention to aspects of functional and product lifecycle makes my packaging design special.