Lucky Money – New Year

Designer: Turtle Phuong
Graphic & Illustrator: Phuong Vo
Location: Vietnam
Project Type: Produced
Client: The Craft House
Product Launch Location: Vietnam
Packaging Contents: Money
Packaging Substrate / Materials: Recycled paper
Printing Process: Digital printing

HAPPY FIRST DAY OF THE YEAR, SPECIAL CULTURAL FEATURES IN THE Lunar New Year.

At the end of the year, Tet comes is also the time when people and families gather, gather together when relatives are reunited to enjoy the most complete and warm Tet.

The custom of giving lucky money at the beginning of the new year has existed since ancient times. During these New Year’s days, perhaps what children are always waiting for and most eagerly is being given a red envelope by an adult, which contains a red envelope inside. beautiful red and blue coins make them happier and happier than ever.

Therefore, the product set was based on elements of traditional culture; Vietnam’s Lunar New Year atmosphere.