Mistea

Design: Nixx L
Location: Israel
Project Type: Concept
Packaging Contents: Tea boxes
Packaging Substrate / Materials: Recyclable carton paper
Printing Process: Digital printing

Mistea is a herbal and plant-based tea branding. Every box has its special use and is made of different plants and/or herbs, therefore serving its own special purpose. I illustrated every box with a different girl, in a different environment, using different colors and techniques, so that every box conveyed the purpose and use of the tea through the design. On the right side of every box is written exactly what the main ingredient is of that specific tea, making it clear as soon as you pick it up what is inside it. On the left side is written the exact purpose of the tea, such as “clear skin” or “calming tea”, whatever the case may be. When placed together in the right order, the tea boxes align and create a beautiful panoramic art piece. This tea brand is meant for more aesthetic, healthy, and environmental-conscious people. The packaging is made of recyclable materials, and so are the teabags inside the boxes.

What’s Unique?
The art on the boxes is extremely unique, as is the use of women and their environment to create and convey the design of tea boxes. Also, the fact that they align and create another piece of art is amazing. The most unique, though, is the fact that each tea is very specific in what it contains and does. The shape of the box is also less common – mostly tea comes in long, rectangular boxes, and these boxes are square and pretty big.