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Design: Ruhi Chavan
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Cosmetic and Skincare products
Packaging Substrate / Materials: Glass bottles, paper boxes, glass jars

My Kirei is a sustainable and responsible skincare brand with a range of products inspired by the Japanese beauty. The My Kirei was designed to help people live a more beautiful life, inside and out, where making your own life clean and beautiful never compromises the beauty and cleanliness of the world around you.

The brand has a few pain points visually around their design. The logo did not satisy their brand ethos, so we improved their visual design language to fit in today’s aesthetics and at the same time, retain their brand ethos.

The logo retains the ethos of the brand with it’s simple, minimal and clean traits. The moon and the sparkles have been retained from the original logo, the hand symbolizes how the brand cares for it’s users and their experience is their top priority. The hand smartly blends into the brand name, signifying the same. The packaging is minimal, unique, and the colors retain the brand ether very well.

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