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Quitasol Wine

Design: Brava Collective
Location: Portugal
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Can

The same way a can challenges the conservative consumption of wine, so should the design.

Taking a journey throughout the popular notion of Spanishness, we found ourselves immersed in the work of Goya. The painting "El Quitasol", a neoclassical masterpiece from the XVIII century, was the inspiration that guided the design. We took over its iconic scene and Spanish identity and translated it to a new era.

Once we take the weight of tradition and heritage, there's a lot of room for freedom and fun.

1 comment: Quitasol Wine

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