Ricond – Dried Fruits

Agency: iden.team
Founder/creative Director: Maria Sencha
Art Director: Katerina Lebid
Senior Designer: Inna Malysh
Project Manager: Maria Chinkina
Location: Ukraine
Project Type: Produced
Client: Trademark “Ricond”
Product Launch Location: Ukraine
Packaging Contents: Dried fruits with walnut
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital Printing, Gold Stamping

The packaging is a teaser for the sweets’ taste. It increases the urge to look inside and indulge.

Problem
Previously, Ricond sweets were sold only by weight. Buying them was inconvenient and there was no way to preserve the presentable appearance of the product due to the fragile confectionery body of chocolate glaze. This spoiled their appearance and the impression they cause after the first interaction with sweets.

Solution
The quality of Ricond sweets deserves to be a gift for loved ones. Therefore, we have developed a unique package with two pull-out compartments, storing the candies on different layers and giving the consumer a special unboxing experience.

Each candy consists of whole dried fruit and a fragile confectionery body of chocolate glaze, so the candies are packed in separate capsules. This helps us to maintain their presentable appearance. The packaging resembles a treasure trove, in which it is convenient and reliable to store sweets.

In line with the fancy box, the layout has been worked out in detail. Lovingly drawn illustrations are combined with watercolor shades that visualize the flavor of dried fruit. In order to further enhance the product, the packaging uses a relief stamping with gold foil. Bright corners in different colors make the item easy to identify.