Rootly

Design: Kurul Tyagi
Location: India
Project Type: Produced
Client: Rootly Foods
Product Launch Location: India
Packaging Contents: South Indian Snacks (Namkeen)
Packaging Substrate / Materials: Kraft paper pouch
Printing Process: Offset Printing

Rootly specializes in churning a lip-smacking range of traditional laddoos and savories, and modern biscuits and crackers. It is a unique blend of traditional and modern. It transforms the Indian snack industry by offering a delectable range of traditional and modern goodies, straight out of your Grandma’s favorite place – her precious kitchen.

The word Rootly is the founder’s emotional tribute to her grandmother. It was she who inspired and motivated the founder to explore and preserve her rich culinary roots by taking up culinary arts as her profession. The founder envisions her grandmother to be the ‘root’ that has inspired her to give wings to her thoughts and branch off into this innovative endeavor of Indian snacks.

We got an opportunity to work on the packaging design for South Indian Namkeens. Using a modern vintage approach to the design, we made sure that the brand story remains consistent in the visual design aspect as well.

Since all the snacks are made in a “Kadhai” (A traditional Indian Utensil), we kept that as the base design and the pictures of the snacks variable.

What’s Unique?
With a strong penchant for quality products, our team at Rootly™ strives for environmentally-friendly packaging curated from reusable and recyclable material, minimizing the use of plastic.