Showing Posts With:

The Keeper

Design: juice3D
Location: New Zealand
Project Type: Produced
Client: Hallertau
Product Launch Location: New Zealand
Packaging Contents: Alcohol, Beer, Cider
Packaging Substrate / Materials: Glass bottle, Cardboard

What do you do when more and more beer brands are resorting to generic aluminum can packaging?

You design an innovative glass bottle that focuses on packaging life extension and a new structure that stands out from its competitors in any environment. The distinctive 1.0 ltr Keeper bottle is designed to be reusable, and comes with a simple set of instructions; Drink, Keep, Re-Use, Repeat!

Hallertau is a leading independent Brewery and pioneer of the New Zealand craft beer industry. Paying homage to the brand’s link to Bavaria, German design principles guided our approach. Careful consideration was given to this large bottle to be ergonomic, fit on Supermarket shelves and minimize disruption to the Brewery bottling line.

The geometric profile reflects the beer's bold flavors - whilst a large 360-degree shoulder embossing allows the structural packaging to be identified without the need for a label. Embossed around the base is ‘please refill when empty’, a play on words borrowed from an antique Grey & Menzies ceramic flagon, encouraging customers to refill with more beer or anything else that tickles one’s fancy.

An extension to this family is a custom 400 mL glassware design that complements the new bottle, enhances the aroma of the beer, and provides a better drinking experience. We also designed a custom Gift Pack to provide a take-away Hallertau experience that can be enjoyed and shared at home. With The Keeper weighing in at just over 1.7 kilos (when filled) and standing at 275.0 mm we engineered a super-strong common outer carton that matches the tapered profile of the bottle and glassware. Inside, are removable modules that can hold current and future ‘gifting’ configurations.

What's Unique?
The Keeper features a duel neck finish that can be sealed by a traditional crown cap or swing-top closure, enabling the bottle to be reused, indefinitely.

2 comments: The Keeper

  1. I'm Peggy from the United States, I want to use this opportunity to thank the Great (DR AKERECO) for help in getting my husband back to me, I have been in great pains until the day I contacted (DR AKERECO) he cast a love spell for me and told me to wait for just 48 hours that my husband will call me and I did according to the instructions given to me by him and surprisingly, in 48 hours, my husband really called me and started apologizing for all he heard caused me. I am the happiest woman on earth today because (DR AKERECO) has done a wonderful deed in my life and I will continue to share this testimony if you would love to contact (DR AKERECO) and if you know you encounter the same situation, visit him today by contacting him via this email address: OR WhatsApp: +2348148822140
     His website:

  2. With pitchworx, Get Graphic designs agency, Creative design agency Pitchworx is a graphic design agency that help brands with compelling and persuasive design.


STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.