Urban Yerevan coffee

Agency: Beezy Branding
Creative Director: Karen Vardanian
Location: Ukraine
Project Type: Produced
Client: Urban Yerevan
Product Launch Location: Armenia
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper cup
Printing Process: Offset printing

If you are from Yerevan, then your house is somewhere on the map drawn by Alexander Tamanyan in the 1930s. The great architect visualized sun-shaped city. These sun-sharped lines of city streets, layed on a dark background of a cup reminding of the dawn of the capital and awakening desire to start a working day with a sweet cup of Urban Yerevan coffee. The design is specially made by order of Yerevan Confidential.