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Vavella


Design: Grafiser Creative
Location: Turkey
Project Type: Produced
Client: Vavella
Product Launch Location: Turkey
Packaging Contents: Green Olive
Packaging Substrate / Materials: Glass

Olive fruit is green at first on the branch, turns dark red and finally black as it matures. Our product group, which is produced from olives harvested in the green color period, is scratched olives and crushed olives. The olives that are harvested and brought to the facility are first sieved and separated according to their size. Then, they are taken to the selection band and sorted by color, crushed rotten grains are separated, scratched and crushed, taken into tanks in accordance with the food legislation to be purified from bitterness, and their lids are closed by giving them fresh water (drinking water).

This process, in the most natural way, is the process of removing the bitter substance from the grain by passing into the water. Then it is taken into brine (brine) prepared at a certain concentration. Here, olives that become edible are re-sieving, selecting and washing before packaging and packed with freshly prepared brine.

What's Unique?
We were aware of the quality of the olive when we started the design and we took it as a task to make it eye-catching on the shelves with a good design. As a result, we decided that the main color of the quality product should be black.






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