Vedan Suiyuan Hot Pot Soup Base

Agency: onebook Design studio
Designer: Fang Ren Huang
Location: Taiwan
Project Type: Produced
Client: Vedan
Product Launch Location: Asia
Packaging Contents: Hot Pot Soup Base
Packaging Substrate / Materials: Foil bag
Printing Process: Toppan Printing

The number one vegetarian brand in Taiwan, Suiyuan cooperates with Redang Island to develop Southeast Asian flavors, allowing vegetarian consumers to have more diversified delicious choices. In the main visual part of the packaging, it tries to present the brand tonality of “free and easy”, arranging the diced ingredients and swaying in the wind, combining with the richness of the pot and the curve of the soup base to create the simple and elegant characteristics of Oriental Zen.

What’s Unique?
The packaging vision has the brand style and the characteristics of Nanyang style.