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Verdusanas 2018

Agency: Contorno Diseño
CEO / Art Director: Melissa Hierro Berrondo
Location: Mexico
Project Type: Produced
Client: Umaluka
Product Launch Location: Mexico
Packaging Contents: Vegetable Snacks
Packaging Substrate / Materials: Aluminium bag

Verdusanas are vegetable chips very spicy and delicious. Each flavor comes with a whole new experience of enjoyment with their visual appearance, as well as their rich taste. Verdusanas is nothing less exciting product. Four basic flavors in different sizes made of the best mix of ingredients that "make an explosion" of great taste.

In order to express this greatness that comes from inside the bag, we needed to create a packaging design that will pop! So we decided to go with modern, happy, bright and original design. We used different vibrant colors for each flavor. We also designed an original logo that represents de delicious and hot snack.

With the fonts we used, we tried to balance the aesthetic of Mexican products with a with a mixture of American flair, offering a truly Mexican product that is completely adapted to the American culture and aesthetic.

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