Xin Yuan – Mooncake of Traditional Series

Agency: Box Brand Design
Design Director: Joey Lo
Art Director: Yvonne Chung
Designer: Crystal Hu
Location: Hong Kong
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Mooncake
Packaging Substrate / Materials: Tin, Metal, & Foil
Printing Process: Emboss

The joy of reunion was embodied by the Jade Rabbit shuttling back and forth to dance on the moon full of flowers. The packaging of 4 different flavors could be cleverly combined into a picture of blossom full moon, in which the Jade Rabbit jumping and dancing with the long ribbon. Together with the layered fireworks pattern in the background, the whole picture conveyed a joyful atmosphere to the festival.