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Krahulik - sous-vide prepared meats


Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: Krahulík – MASOZÁVOD Krahulčí, a.s.
Product Launch Location: Global
Packaging Contents: Meat, sous-vide
Packaging Substrate / Materials: Plastic package
Printing Process: Offset, flexographic

Packaging design for Krahulik sous-vide prepared meats allowed us to create a whole design concept from scratch. Our goal was to address conservative consumer groups while slightly pushing novelty to the overall design approach. This was done mainly through the choice of vivid and fresh colors for our packaging designs. Being the only ones who did that, we made the product stand out in the category.

What's Unique?
We have utilized the matt print foil with partial UV gloss to emphasize selective visual elements.






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