Krahulik – sous-vide prepared meats

The packaging also included our own photos and foodstyling.

Packaging design for Krahulik sous-vide prepared meats allowed us to create a whole design concept from scratch. Our goal was to address conservative consumer groups while slightly pushing novelty to the overall design approach. This was done mainly through the choice of vivid and fresh colors for our packaging designs. Being the only ones who did that, we made the product stand out in the category.

We have utilized the matt print foil with partial UV gloss to emphasize selective visual elements.