NAVR Vodka

Agency: ARMBRAND
Location: Belarus / Russia
Project Type: Produced
Client: IVAN KUPALA TORG LLC
Product Launch Location: Global
Packaging Contents: Vodka

The studio ARMBRAND has designed the author’s collection of premium NAVR vodka produced by Ivan Kupala. The series consists of two SKU – “Will Power” and ” Life Power”. The differentiation forms a contrasting black-and-white diptych that marks the product out on the shelf.

For the label there’s created a mix of personalized aggression and massive lettering. A laconic design with large elements is highlighting on the shelf from afar. An impressive illustration that’s been drawn in trending spirits style, emphasizes the naming.

The combination of velvety wine paper, two hot stampings (gold and silver), a multi-layer congreve embossing and blind embossing makes a luxurious status image appealing for as for brutal golden youth as for the wealthy men.

As a result, there’s a strong courageous image of premium alcohol, distinguished among competitors and attractive to target audience.