Ekaut Pilsener

Agency: Viela Design
Designer: Manoel Michael
Designer: Rafael Lima
Location: Brazil
Project Type: Produced
Client: Ekäut Cervejaria Artesanal
Product Launch Location: Brazil
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Flexography

The ekaut brewery produces top-quality craft beers. But this is the first time they will work with a non-craft product. And that’s where we entered the story, helping to create the brand’s first Pilsener. That in a market with robust labels, complex brands and flashy packaging, we decided to go in the opposite direction. After all, less is more. And it was this premise that guided all our creation. From packaging to advertising campaign, simply Ekaut.