Collaboration of Mind Design and Tom Dixon.
In collaboration with Tom Dixon we worked on the packaging and launch graphics for two special edition polo shirts commissioned by Lacoste. Tom's concept was to explore two very different materials and the technology used in the production process of the garment. The most eco-friendly way to package the eco polo was not to print on the packaging at all but use embossing instead. The techno polo is vacuum-packaged in screen-printed foil.
Since the Eco Polo was hand-died in India we work with a group of Bollywood painters for the launch graphics. Based on our research into this particular style we designed 3 collages as templates for the artists. They were then emailed to India, hand painted on a large format canvases and later displayed at Dover Street Market in London.
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