Designed by Brandever. Art Direction by Bernie Hadley-Beauregard, Laurie Millotte.
Illustration by Chris Sickels at Red Nose Studio. Photography by Laurie Millotte.
In 2002, the new owners of Prpich Hills Winery had a problem.
Brandever advised that the winery needed a beacon of a name.
Something that would break away from traditional wine naming protocol.
A name that would resonate throughout the entire Okanagan Valley, and beyond.
We recommended “Blasted Church”.
And created a series of unique labels that told the true story of a mining era church that had been dismantled with the help of four dynamite sticks, and then moved to Okanagan Falls in the 1930’s.
Once launched, Wine Cognoscenti, Jurgen Gothe wrote:
"And when you do see your first bottle, you’ll probably gasp like everybody else does. This is a BC wine label? But it’s so … outrageous, colourful, cartoony, off-the-wall, and – this is the clincher – nothing at all like a BC wine label.”
Brandever has advised Blasted Church on strategic branding initiatives since inception. Including public relations, signature events like the “Midnight Service” and “Believe in Cheeses”, retail experience, and advertising & promotions.
Today, Blasted Church has grown over tenfold in sales, has become one of the most recognized, and admired wineries in Canada, and is proudly served by the best restaurants and wine merchants across the country.