Dyrøy

Designed by Tank Design, Norway.

Dyrøy Foods is a small meat producer in the picturesque district of Dyrøy, Northern Norway. They believe in a hones approach, the quality of traditional food, and the social and cultural aspects of The Good Meal. They have high quality products, but needed the packaging that could make them stand out as clear and different.

Solution: The hexagon shaped box is custom made, and stands out in the stores because of it´s characteristic shape, and it´s emphasis on the product inside. The package is kept in 100% recyclable brown cardboard, supporting the honest and sober impression. The hexagon is easily stacked both in production, transportation and in shelves. Rasterized black/white images, picturing origin and consuming situations, supports the impression of solidity and tradition.