Designed by Kevin Coleman, United States. Kevin graduated from California State University, Fullerton in May 2011 with a Bachelors of Fine Arts degree, majoring in Graphic Design.
The main idea behind the packaging is that it is a "College Survival Kit". Each bottle represents a different college course that comes complete with a lesson plan on the back of the label and an attached booklet. The booklets coincide with the course and has quick tips to use when the consumer is on the go.