Designed by Mile Soto, Costa Rica.
The brand and it’s flavor palette were new, so the design proposal includes the whole family. The idea was to include a collage of typographies and illustrated elements that appeal to the fun, active and young world of our consumer. The name of the brand underwent a great typographic work in order to difference and position it in the market place.
8 comments:
Is this a candybar?
I think it's an ice cream from the illustrations
Is an Ice Cream
I love it!!!
<3
Cool!
Selektor, "helado" means "icecream"...
helado in puerto rico is more like a fruit, sugar and water based frozen treat, but depending on the place you're from helado means ice cream too.
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