Designed by Anagrama, Mexico.
Toscatti is a new brand of high endurance kitchenware. Their products are both very practical and long lasting.
The client approached us to develop the brand's naming, identity and package design.
For now the brand has more than a dozen containers, each with different size and capacity characteristics. Therefore we developed a packaging system that would categorize the containers in a practical manner.
Each product's capacity specifications come first in the design's hierarchy, and the distinctive colors come second.
For the logotype we created a typeface with geometrical shapes, but rounded strokes in order to give it a friendly feel.