Designed by Dho Yee Chung, currently pursuing a BFA in Branding Packaging Design at Fashion Institute of Technology, United States.
The assignment was creating a new version of Estee Lauder Pleasures perfume package.
My whole idea came from a woman behind a fan.
The woman is an unknown entity yet a sensual object due to the fact the she is partially hiding herself.
The final work reflects this idea by completely veiling the existing Pleasures bottle in a innovative and original way.