Estee Lauder Pleasures (Student Work)

Designed by Dho Yee Chung, currently pursuing a BFA in Branding Packaging Design at Fashion Institute of Technology, United States.

The assignment was creating a new version of Estee Lauder Pleasures perfume package.

My whole idea came from a woman behind a fan.

The woman is an unknown entity yet a sensual object due to the fact the she is partially hiding herself.

The final work reflects this idea by completely veiling the existing Pleasures bottle in a innovative and original way.