Designed by IPPON design, Russia.
IPPON design to distinguish «Kremlin Award» vodka
The primary intention we had in this project was the development of the premium design. “Kremlin Award” is the new brand for Russian spirituous products market and this is why it had to come out with its distinguishing design. The product was also targeted for foreign markets and thus had to inform the consumers that “Kremlin Award” was the “best and genuine Russian vodka”.
“Torgovy Dom Kremlevsky” is the owner of “Kremlin Award” trademark. The product itself is bottled at the oldest and the most well known Russian distillery “Kristall” and this is the guarantee of the product highest quality. The modified bottle “Ariane” produced by “SAVERGLASS” was used to bottle the product. “Ariane” is made of feeder with smoky black tint which makes the bottle noticeable and different from others on the shelf. The feeder emphasizes the figuration of the bottle completed in the way of special technology glass decoration which allows establishing the volumetric elements of figuration and achieving the unique colors of paints on the glass.
Additionally the series of gift wrapping including the leather box, tin tube, ice bucket, wineglass, shaker and original full color packing carton was developed.
“Kremlin Award” vodka is already on sale in Moscow, in some other cities in Russia and in some cities in the near Abroad. The product is also actively promoted in the foreign markets, too.
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