Designed by Kitchen, Czech Republic.
The brief was to create packaging for a small local honey producer from Serbia.
We create brands name, identity and packaging/label design.
We use hand-drawn illustrations in a traditional Balkans naive-painting style which successfully sending a warming and seasonal message to the shoppers. Overall, the packaging help to create an original and distinctive identity, with a hint of freshness for a small honey producer.
For each type of honey we created appropriate illustrations (flower honey, linden honey, forest honey).
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