Tzukaun Seafood Pastry Gift Set

Designed by BOSIN Design, Taiwan.

To design this seafood pastry package a strong impact of fishing culture, we give each packages for the different seafood characters. The way we pack the packages just like the way fishermen packed the dry fish and shared with friends and family in ancient time.

Curator’s Insight
Designed by BOSIN Design, Taiwan, this seafood pastry packaging draws deeply from traditional fishing culture, transforming each flavor into a distinct seafood character through bold, illustrative graphics. The structural form resembles wrapped dried fish bundles, tied together with rustic twine to evoke the authenticity of fishermen’s daily rituals. By reinterpreting heritage packing methods into a contemporary retail format, the design creates a strong visual narrative that feels both nostalgic and modern. The cohesive branding blends storytelling, character identity, and tactile detail, turning a simple pastry box into a culturally rich, gift-worthy experience.