Bolshaya pol’za (A Great Sake)

Designed by Fresh chicken, Russia.

Fresh chicken agency developed a brand name, made a logo and designed a package for a flour brand “Bolshaya pol’za” (“A Great Sake”). The company produces healthy types of flour such as pea, corn, buckwheat and rice flours. This package design is based on infographics, which is rather a new idea to Russian customers. On the front side of the package one can see the list of flour recepies, and a measuring rule on the side helps to measure flour out. We intended to put across the idea of a great variety of healthy and delicious flour dishes. Many people would like to buy and use alternative types of flour instead of traditional ones. Simple and bright colors make it easy to find a specific type on store shelves. While designing the package, several different variants were closely examined. Classic paper package with its cost-effectiveness and utility got the best mark.