Designed by Juan José Marnetti, Argentina.
One of the many properties of honey is inhibiting the growth of bacteria, which makes it the only food that keeps its qualities through time. You can store it forever and it will still be eatable!
Therefore, it was sought to convey the idea of a classic product, yet updated.
A particular graphic style was created, mixing both modern and vintage elements. This was achieved through the use of different typographies, colours and illustrations, creating a unique and elegant system, which stands out and draws the consumer’s attention.