Designed by Casa Rex, Brazil.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has created the visual identity and packaging for Brigaderia's "Tea Time Collection", a special range of tea blends to harmonize with its selection of brigadeiros — a popular sweet in Brazil, which the store specializes in.
The packaging line presents each tea with a whimsical old-style teapot that comes to life on the cans and are ready to serve, playfully announcing their respective tea flavours. The teapot's vintage monochromatic illustrations pop out from its colourful backgrounds, which, along with its ornate typography, perfectly translate Brigaderia's fun and irreverent identity.
The project has recently won a Bronze Pentaward, one of the world's most prestigious packaging awards.