Formula X for Sephora

Designed by Established, United States.

Established has built the nail brand formula x which is to be sold exclusively at Sephora. The studio was responsible for the design of the bottle, the logo and secondary packaging as well as all of the art direction for Sephora’s latest launch. The brand’s unprecedentedly high number of colors meant that the bottle was designed almost as a color chip to show off this huge range. The logo and art direction capture the energy and excitement of a night out in the city with subtle references to neon and bright colors coming out of the dark.